Digital Communications as Means of Innovative Activity of Public Libraries in Ukraine

The aim of the article is to represent modern digital communication as an innovative mean public libraries in Ukraine, and importance its development crisis phenomena conditions. research methodology founds on application a set general scientific methods (generalisation, analysis, synthesis, prognostication), special librarian ones. organic combination systemic, sociocommunicative, structural functional ways has contributed achievement goal. novelty study consists substantiating value approach individualisation service activity, when providing friendly, comfortable environment for user conditions digitalisation social processes becomes leading aim. Library innovations have been singled out. They are based information technologies, but different technological grounds, particular: organisational, service, product, technical, business. Conclusions. In current conditions, play role hubs, where streams flow their further processing redistribution according users’ needs. main goal individualising activity provide user-friendly environment. variety that rapidly met library activities grounds. We highlighted following: business Nowadays, blighty developing directions using various channels with users, particular, own sites, blogs, networks, messengers, online platforms, media formats, Tik- Tok YouTube. Libraries Ukraine fill space products (databases, electronic catalogues, collections digitised publications, etc.), virtual services, organise access external resources, etc. implementation technologies into brought services new level. model today makes it possible conduct full-fledged dialogue distant allow them at same level those readers who work directly book collections.